Against the backdrop of mounting pressure across the construction machinery industry and intensifying cutthroat competition in the aerial work equipment sector in the first three quarters of this year, Shandong Longqing Heavy Industry Co., Ltd. has delivered an impressive performance. It achieved a 10% year-on-year sales increase, breaking through against the downward industry cycle. With solid technical strength and premium services, the company demonstrates the resilience and responsibility of Chinese smart manufacturers, standing as a benchmark for high-quality development in this niche segment.
The construction machinery industry is currently in a period of adjustment and transformation. Market demand is shrinking, engineering projects have declined sharply, and cutthroat low-price competition keeps escalating, leaving many manufacturers trapped in operational difficulties. Industry statistics show that although the global aerial work platform market is growing steadily in 2026, the competitive landscape continues to undergo reshuffling. Challenges including volatile raw material prices and homogeneous competition remain unresolved, putting enterprises under substantial operational pressure. Against such a backdrop, Shandong Longqing Heavy Industry rejects short-term profit-seeking mindsets and adheres to long-termism. With more than two decades of dedicated focus on the R&D and manufacturing of aerial work equipment, the company has achieved counter-cyclical growth through technological innovation, consistent quality control and service upgrading, forging a path of differentiated development.
In-depth technological development forms the core foundation of Longqing Heavy Industry's growth amid industry headwinds. Aligned with the industry trends of electrification and intelligence, the company firmly steers clear of low-price competition and concentrates on core technology research. It vigorously builds a product portfolio of electrified and intelligent products to meet the mainstream global demand for green and safe construction operations. The enterprise boasts a professional R&D team and a modern manufacturing base covering 100,000 square meters. It adheres to independent R&D and production across the whole industrial chain. Every process is under strict control - from high-precision plate cutting and seamless welding by intelligent robots, to anti-corrosion eco-friendly coating and three rigorous pre-delivery inspections - to guarantee stable and reliable product quality.
Its full range of scissor lifts, boom lifts and mast lifts covers working heights from 4 meters to 36 meters, suitable for diverse scenarios such as building construction, urban renewal, renovation of old residential communities, warehousing and logistics. Among the lineup, lithium-powered models feature zero emissions and low noise. Intelligent models are equipped with multiple safety systems including tilt protection and load warning. They satisfy environmental standards while ensuring construction safety, precisely catering to core market demands.
Service upgrading serves as a key driver for Longqing Heavy Industry to capture the market. Upholding the philosophy that "equipment delivery is not an end, but the starting point of service", the company has established an all-weather after-sales support system. It provides customers with 24-hour one-stop response, full-lifecycle technical support, fast delivery of original spare parts and one-on-one operational training, thoroughly resolving all difficulties customers encounter during equipment purchase and operation.
In contrast to some peers in the industry that prioritize sales over after-sales service, Longqing Heavy Industry integrates service into the entire cooperation process. Thoughtful services have earned it an excellent reputation and steadily boosted repeat purchase rates from existing customers, forming an important pillar for sales growth.
It is reported that leveraging its advantage of self-controlled whole industrial chain and awareness of global layout, Shandong Longqing Heavy Industry's products are well received domestically and are steadily expanding into overseas markets. Riding the recovery trend of global construction machinery exports, the company has further expanded its room for growth. The 10% year-on-year sales growth is not only a reflection of its comprehensive strength, but also recognition from the industry for its long-term development philosophy.
Industry reshuffling is accelerating, and only those who stay true to their original aspiration can travel steadily and far. A relevant person in charge of Shandong Longqing Heavy Industry stated that the company will continue to uphold long-termism in the future. It will keep increasing investment in technological R&D, deepen its efforts in electrification and intelligence, and continuously optimize its product portfolio and service system. Meanwhile, it will closely follow industry trends and actively explore overseas markets. The company will craft high-quality products with craftsmanship, build customer trust through services, facilitate the high-quality development of the construction machinery sector, and contribute to the global expansion of Chinese smart manufacturing.
